It was still a young company in 1991 when a former drapery business owner named Ed Bestoso enrolled just before Christmas.
Now ,little more than 15 years later, Ed and The company have grown together to awe-inspiring heights-Ed becoming the most prolific business builder with the life-altering Wellness Company. Ed has amassed the largest organization in the Company and shown thousands of others how to follow in his footsteps.
Despite being at the helm of a runaway train organization, Ed himself also shows no signs of slowing down. Every week, you'll find him giving presentations, enrolling customers and developing leadership.
"That's really the essence of Eddie's success," says his enroller, friend and business partner, Executive Director VIII Tom Pisano. "Eddie has never stopped. Eddie has the highest percentage of leaders who continue to work of any organization. Eddie has isolated those activities that move his business forward-enrolling, presenting, and developing leaders-and he does them every month. He's the master at that."
With his indefatigable spirit, Ed Bestoso has again shattered the ceiling of what many believed possible by becoming the first Marketing Executive in history to achieve Corporate Director VI.
Recently, National Vice President of Sales and Country Manager of Canada Johnny Morgison sat down with Ed for a revealing interview.
Johnny: Ed, tell us about the beginning.
Edward: It all began in December 199I, the week of Christmas. When Corporate Director V Alan Pariser, Executive Director IX Tom Pisano, Executive Director IV Nona Pione and I decided to enroll, we were all in pretty dire financial straits. I was late on my rent, and I had two kids and no health insurance for them. Tommy, Nona, Alan and I would get together for what you'd now call a Fast Track every night and we'd discuss who we had coming into the business and where we'd place these people. If one person had a bad day, the other three would prop him or her up. We all became Executive Directors in our first year, and we all made between $80,000 and $100,000 in our first year. But that second year, we really got it and made more like a quarter of a million dollars each. We didn't know it back then, but we'd already built a business to last a lifetime.